A GoFundMe has been started for veteran sportswriter Jessi Pierce and her children, who died in a house fire over the weekend
Pierce, a longtime hockey writer, and her three children, Hudson, 8, Cayden, 6, and Avery, 4, died in the fire at their home in White Bear Lake, Minn.
Mike Hinrichs, Pierce’s husband and the children’s father, was out of town when the tragedy occurred

A fundraiser for Jessi Pierce’s husband has raised more than $115,000 after the deaths of the NHL reporter and their three children.

Mike Hinrichs lost his 37-year-old wife, their two sons, Hudson, 8, and Cayden, 6, and daughter Avery, 4, in an early morning house fire on Saturday, March 21 in White Bear Lake, Minn.

Hinrichs was out of town on a work trip when the tragedy occurred, according to digital news site Bring Me the News.

In the fundraiser, organizer Diana Johnson-Salvador described Jessi — a longtime hockey writer and podcaster — as having a “larger-than-life personality.”

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Jessi Pierce/Instagram

“She was devoted to her family, going above and beyond to create many moments of joy and everlasting memories,” Johnson-Salvador wrote.

Proceeds from the GoFundMe — which has a goal of reaching $140,000 in donations — will cover funeral expenses and provide financial support for the family, she added.

One day before they lost their lives, Pierce posted pictures of the children enjoying a day out, eating ice cream and other treats on a sunny Minnesota afternoon.

The evening before, the veteran sportswriter was in the press box covering the Minnesota Wild for NHL.com, penning what would be her final game story.

Firefighters were called to the family’s home at approximately 5:30 a.m. on Saturday after neighbors called 911 to report smoke coming from the roof.

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The home was fully engulfed in flames when first responders arrived, and Pierce, the children and their dog were pronounced dead at the scene, NBC Minneapolis affiliate KARE-TV reported.

The cause of the fire is under investigation, authorities said.

Now, as a community rises to support Hinrichs, Pierce’s friends and colleagues are remembering her for her bright smile and enthusiasm for the sport of hockey — and life itself.

“Jessi was like another big sister to me,” Pierce’s Bardown Beauties podcast co-host Kirsten Krull said on social media. “She had a confidence and a way of being able to talk to anyone that I envied. She had an unmatched work ethic and a huge heart. Any time I needed help, needed to rant, or needed someone she was there without hesitation. Most importantly, she was the best mom and loved her kids and family fiercely.”