Blake Lively branded a ‘suicide bomber’ and ‘villain’ by Jameela Jamil in Justin Baldoni battle

Jameela Jamil dubbed Blake Lively a “suicide bomber” and a “villain” in private texts to a publicist as the “Gossip Girl” star’s “It Ends With Us” drama with Justin Baldoni unfolded.

Jamil’s August 2024 text exchange with Baldoni’s publicist, Jennifer Abel, was included in a collection of correspondence in recently unsealed court documents, the Daily Mail reported.

The “Good Place” alum and PR strategist were reacting to a TikTok video about Lively’s allegedly “tone-deaf” promotion of the film. (Fans at the time pointed out that she was promoting her haircare line and talking about her fashion instead of the film’s serious theme of domestic violence.)

Jameela Jamil in a black off-the-shoulder gown with floral appliqués and a diamond necklace.
Jameela Jamil called Blake Lively a “villain” and “suicide bomber” in a text exchange about her drama with Justin Baldoni.Tim Regas / SplashNews.com

Blake Lively and Justin Baldoni in discussion on the set of "It Ends With Us."
At the time, Lively was facing backlash for the way she was promoting their movie, “It Ends With Us.”Christopher Peterson /

Ryan Reynolds drags Johnny Depp into Blake Lively, Justin Baldoni’s drama in newly revealed text messages

“I want to officially incorporate nightmare c–t and demon c–t into my vocabulary; UNBELIEVABLE; She’s doing this to herself,” Abel texted Jamil, who is also her client, about Lively, according to the filing.

Jamil, 39, curtly replied, “She’s a suicide bomber at this point.”

Abel went on to drag Lively’s reaction after she faced backlash surrounding the press tour. At the time, Lively claimed that her character was more than “just a victim,” adding that being a domestic violence survivor is not her character’s “identity.” She also posted a link to a domestic violence hotline.

Jameela Jamil taking a selfie in a white ruffled dress.
Jamil texted Baldoni’s publicist, Jennifer Abel, in August 2024.

Blake Lively in a red dress with a green emerald necklace and earrings, standing in front of the Stone Clover Lane store.
“She’s a suicide bomber at this point,” Jamil told Abel of Lively.Guerin Charles/ABACA/Shutterstock
“Did you see Blake post the survivors link?” Abel asked, to which Jamil replied, “Dead.”

Jamil called Lively’s post “so cold,” while Abel said it was “so sick.”

Abel then joked that she was thinking of having Baldoni share the same link, prompting Jamil to laugh and urge her to “keep [Baldoni] away from her” and to “keep him silent.”

Abel expressed that she hated Lively “so much,” to which Jamil agreed.

“I’ve never seen such a bizarre villain act before,” Jamil texted. “She’s Over over.”

A source close to the matter exclusively told Page Six Thursday that Jamil’s catty comments were “disappointing.”

“It’s disappointing that instead of listening to women when they speak out, other women call them names,” the insider said.

Jameela Jamil wearing a long purple coat with purple fluffy cuffs, matching purple trousers with fluffy ankles, a purple corset top, and clear high-heeled shoes.
Jamil called Lively “so cold” after she shared a link to a domestic violence hotline.jameelajamil/Instagram

Jameela Jamil posing on the red carpet at the Los Angeles premiere of "People We Meet on Vacation."
“I’ve never seen such a bizarre villain act before,” Jamil wrote.Xavier Collin/Image Press Agency / BACKGRID
Abel, Jamil and Lively did not immediately respond to Page Six’s requests for comment.

Jamil’s private note wasn’t the only controversial exchange to surface amid Lively’s legal battle with Baldoni.

Page Six obtained texts between Lively and Taylor Swift from 2024 that revealed the pop star felt distant from her friend amid the Baldoni feud.

Lively texted Swift to check in and ask if  “everything is good” between them, writing, “I know how busy and taxed you are – physically, emotionally, practically, so I don’t expect any more from you ever. Just want to make sure all is good.”

“No you’re not wrong, but it’s also not a big deal,” Swift replied, before accusing Lively of texting her as if she was “reading a mass corporate email sent to 200 employees.”

Blake Lively and Taylor Swift smile at an event.
Lively’s texts with Taylor Swift were also uncovered this week.GC Images

Taylor Swift in sunglasses embracing a pregnant Blake Lively.
Swift told Lively that she felt a “shift” in their friendship.Instagram/blakelively
Swift said she felt “distanced” from Lively and “a little bit of a shift” in their dynamic.

“So you’re feeling like you have to overly explain things or be overly nice or whatever but. It’s me! That’s just caused a little distance!” Swift explained.

Lively went on to apologize to Swift and explained that she is paranoid her text messages will become public.

Swift also told the “Blake Brown” founder that Baldoni was a “bitch” with a “tiny violin.”

A man in a black hat and scarf looks at a monitor held by a woman with long red hair and a denim jacket.
Lively and Baldoni started feuding after co-starring in the 2024 movie.

Justin Baldoni wearing rainbow pajamas and Blake Lively in a camouflage outfit on the set of "It Ends With Us."
Lively sued Baldoni for sexual harassment in December 2024.GC Images

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Sources told Page Six that Swift has not had contact with Lively since around the time of the exchange.

Rumors that Lively and Baldoni were feuding started swirling in August 2024 after the movie premiered in New York City.

Four months later, Lively, 38, sued Baldoni, 41, for allegedly sexually harassing her on set, which Baldoni has repeatedly denied.

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Blake Lively wearing camouflage and Justin Baldoni wearing rainbow pajamas on the set of "It Ends with Us".