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Rihanna enlists Elon Musk’s trans daughter Vivian, 21, for lingerie brand’s Valentine’s Day campaign

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Rihanna enlists Elon Musk’s trans daughter Vivian, 21, for lingerie brand’s Valentine’s Day campaign

Rihanna has enlisted Elon Musk‘s transgender daughter Vivian Wilson to stare in the latest Savage x Fenty Valentine’s Day campaign.

The 21-year-old star – who has an estranged relationship with the Tesla founder – modeled lingerie to promote the brand’s new collection titled Love So Savage: A Modern Ode to Aphrodite.

Wilson was joined by Lovie Simone and Emma Arletta in one image as they stood in front of marble statues.

The media personality – who made her professional modeling debut last year – could be seen donning a rose-patterned balconette bra as well as a matching lace miniskirt.

For a finishing touch, Wilson additionally slipped into a pair of vibrant red tights while her locks fell down straight past her shoulders.

She opted for gold dangly earrings to accessorize the look while a darker red tint was worn on her lips.

Rihanna has enlisted Elon Musk's transgender daughter Vivian Wilson to stare in the latest Savage x Fenty Valentine's Day campaign
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Rihanna has enlisted Elon Musk’s transgender daughter Vivian Wilson to stare in the latest Savage x Fenty Valentine’s Day campaign

The 21-year-old star modeled lingerie to promote the brand's new collection titled Love So Savage: A Modern Ode to Aphrodite (seen far right)
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The 21-year-old star modeled lingerie to promote the brand’s new collection titled Love So Savage: A Modern Ode to Aphrodite (seen far right)

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Other celebrities that have starred in the campaign include Love Island stars Serena Page and Kordell Beckham, as well as media influencers Hayley and Jules LeBlanc.

The Diamonds songstress – who launched Savage x Fenty back in 2018 – opened up about the collection in a statement, per WWD.

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Elon Musk’s daughter Vivian takes the runway at New York Fashion Week amid ongoing feud

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‘Valentine’s Day is a time to celebrate love in all its forms,’ the mother-of-three expressed.

‘At Savage x Fenty, we’re all about embracing love in every way and creating products that let people feel confident while doing so.’

Wilson appeared on the cover of Teen Vogue last year in March – and two months later, she officially made her modeling debut while collaborating with the brand Wildfang.

That same month in May, she additionally modeled pieces for the underwear brand Tomboyx.

‘I was terrified,’ Wilson said of the latter shoot during an interview with Vanity Fair. ‘Before this, I was very much the person who, like, didn’t show any skin, ever, at all.

‘Even in my day-to-day, like going to the beach with friends, I would, like, not wear a swimsuit.’

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'At Savage x Fenty, we're all about embracing love in every way and creating products that let people feel confident while doing so,' Rihanna said in a statement, per WWD
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‘At Savage x Fenty, we’re all about embracing love in every way and creating products that let people feel confident while doing so,’ Rihanna said in a statement, per WWD

Wilson appeared on the cover of Teen Vogue last year in March - and two months later, she officially made her modeling debut while collaborating with the brand Wildfang
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Wilson appeared on the cover of Teen Vogue last year in March – and two months later, she officially made her modeling debut while collaborating with the brand Wildfang

The star added, ‘So it was very, very nerve-racking, but I wanted to do [the shoot] because I wanted to have more confidence in my own body.

‘I do feel confident in my own body, but I wanted to, like, prove that confidence to myself, if that makes any sense.’

And last fall in September, Wilson made her runway debut during New York Fashion Week.

At the time, the media personality was seen strutting on the runway for CHRISHABANA for the Spring 2026 show.

When it comes to being more in the spotlight, Wilson admitted to The Cut last year, ‘I’m not very good at being famous. It’s a skill.

‘I fought so hard for so long to be viewed as a regular person. There was a moment literally right before I became famous where no one knew who I was. It was amazing.

The star added, ‘Everyone treated me as a regular person. I kind of miss that. But I also like being famous.’

Wilson is the eldest daughter of Musk and his ex-wife Justine.

And last fall in September, Wilson made her runway debut during New York Fashion Week (seen above)
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And last fall in September, Wilson made her runway debut during New York Fashion Week (seen above)

When it comes to being more in the spotlight, Wilson admitted to The Cut last year, 'I'm not very good at being famous. It's a skill'; Wilson seen with Denali in NYC in May 2025
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When it comes to being more in the spotlight, Wilson admitted to The Cut last year, ‘I’m not very good at being famous. It’s a skill’; Wilson seen with Denali in NYC in May 2025

At the age of 16, she came out as trans and two years later – filed to have Musk dropped from her last name amid her estrangement with her father.

Wilson briefly opened up about the relationship she has with the tech mogul while talking to Teen Vogue.

‘I don’t give a f*** about him. I really don’t. It’s annoying that people associate me with him. I just don’t have any room to care anymore.’

Wilson is active of social media and currently boasts 1 million Instagram followers. She will often post insight into her modeling career and will take fans along to events she has attended.

Rihanna’s new Valentine’s Day campaign for the Savage x Fenty brand also featured the singer herself.

Wilson briefly opened up about the relationship she has with the tech mogul while talking to Teen Vogue; Musk seen in 2024 in Pennsylvania
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Wilson briefly opened up about the relationship she has with the tech mogul while talking to Teen Vogue; Musk seen in 2024 in Pennsylvania

Rihanna's new Valentine's Day campaign for Savage x Fenty brand also featured the singer herself
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View gallery

Rihanna’s new Valentine’s Day campaign for Savage x Fenty brand also featured the singer herself

In a series of photos and sizzling reels, the Grammy winner stunned wearing a red lace bralette top as well as matching cheeky bottoms.

Her long locks were parted to the side and effortlessly cascaded down past her shoulders in light waves.

And in a separate post, Rihanna opted for a rose-patterned bra as well as a matching coverup as she sent sultry glances towards the camera.

It comes nearly five months after the performer welcomed her third child – a baby girl named Rocki – with partner A$AP Rocky. The couple are also parents to sons RZA, three, and Riot, two.

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