The family of influencer Ashlee Jenae is asking the public for help after she died earlier this month under mysterious circumstances on a trip abroad.
Jenae had been staying at a luxury villa in Zanzibar, Tanzania, with her fiancé, crypto trader Joe McCann, whom she had been dating for more than a year. But two days after her birthday on April 5, she was taken to a hospital and pronounced dead.
Who are influencer Ashlee Jenae and her fiance Joe McCann?
Jenae, whose legal name was Ashly Robinson, was a 31-year-old lifestyle content creator originally from New Jersey who had been living in Portland, Oregon. In a statement posted to Instagram, her family said McCann proposed to their daughter while on safari, adding to her excitement over the “dream trip.”
“Everything that we knew was that she was supposed to be happy, and she was engaged. She celebrated her birthday thereafter, and then she’s just gone,” Robinson’s mother, Yolanda Endres, told Portland news station KOIN
According to Newsweek, McCann is the founder of a company called Asymmetric Financial and has been speaking with police detectives amid the ongoing investigation. No arrests have been made.
What happened to Ashlee Jenae?
Endres told 6ABC that on April 8, Janae called her and said she’d argued with McCann, and the two had moved to separate rooms. According to the family, Janae was found unconscious the next day at the villa where she and McCann were staying and was rushed to a local hospital. There, she was pronounced dead.
Janae’s parents told KOIN that McCann called them that day. “He told me that Ashly did something to herself, and she was being taken to the hospital, and he told me she was stable,” Endres told 6ABC. “I said, ‘What happened?’ and he told me it had been 11 hours prior.”
She later found out that her daughter died when the hotel where Janae had been staying called the family. While some reports have stated that police believe Janae died by suicide, the family said they don’t believe she would have harmed herself.
“Nothing about this loss feels real,” her family said in a statement posted to Instagram. “One moment she was celebrating love and life in truly Ashly fashion, and the next, she was gone. The suddenness, the unanswered questions, and the distance from home have made this tragedy even more overwhelming for our family.”

In their statement, the family added, “At this time, there is an active investigation into the circumstances surrounding Ashly’s suspicious passing. Although we have many questions, we are placing our trust in the officials in Zanzibar and are working closely with them as we seek clarity and answers.”
Where is Joe McCann now?
According to the BBC, McCann’s passport is being held as he speaks to Tanzanian police as a witness. Per the outlet, “No arrests have been made, and the police had previously told local media that McCann was not suspected of wrongdoing.”
What is the reaction online?
The news of Jenae’s passing has struck a chord with her followers as well as a growing online community. The story received even more attention after Jenae’s friend, online personality Savannah Britt, posted on X demanding answers. “We need justice for my friend Ashlee Jenae,” she wrote, adding, “Anyone who knows Ash knows she would NEVER commit suicide.”
Her friends are also encouraging those wishing to support her parents to donate to a GoFundMe meant to help them with potential travel to Zanzibar and burial costs.
“Ashly was deeply loved,” her family said in their statement. “She was vibrant, full of life, and had so much ahead of her.” In the caption they wrote “#justiceforashly.”
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