Kristi Noem’s cross-dressing husband, Bryon Noem, paid online models up to $25 a minute to talk dirty to him — and was a “needy client” with an unusual kink for yoga pants, according to one of the women.

Noem, the long-time husband of the former Homeland Security secretary, was exposed this week for living a cross-dressing double life in the “bimbofication” fetish scene after the Daily Mail published salacious photos of Noem with massive fake breasts.

Lydia Love, a webcam model on the website CamSoda, “definitely” remembers Noem’s face but said “there’s no way I could ever forget the fake boobs,” she told the Times of London of the 56-year-old father of three, who was one of her regular clients.

Kristi Noem's husband, Byron, was exposed this week for living a cross-dressing double life.
Kristi Noem’s husband, Byron, was exposed this week for living a cross-dressing double life.
The camgirl said Noem liked to play the submissive role in the chats, where he paid up to $25 a minute to women to talk dirty to him.

“He would try to talk more feminine. His kink was yoga pants,” Love, who is what’s called a  “femdom” in online communities, told the Times.

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“He wanted to be the star of the show and really show off. I would hype him up.”

Lydia Love, a webcam model on the website CamSoda, “definitely” remembers Noem’s face.
Lydia Love, a webcam model on the website CamSoda, “definitely” remembers Noem’s face.X / @lydialovexxx
Specifically, he liked to wear yoga pants and a tight shirt and as Love ordered him to bend over, spank himself and flaunt what she called the largest prosthetic breasts she’s ever seen, Love told the Daily Beast

She described Noem as an “extremely needy client” who needed ample “praise and feedback.”  

He could be frustrating during the chat sessions, which typically lasted about 10 minutes, she said, because he was not very good at being submissive.

The problem is that he was constantly trying to direct the cam girls to tell him what to do.

“If you want to be dominated by a woman, let me dominate you. Why are you telling me to tell you to do all this?” she told the Daily Beast.

But what stands out the most, she said, is the comically large balloon breasts that were plastered all over the news this week and what immediately led her to recognize Noem when the leaked photos began circulating online.

Lydia Love said “there’s no way I could ever forget the fake boobs."
Lydia Love said “there’s no way I could ever forget the fake boobs.”

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“I’ve never seen another client have them,” she said. “Ever.”Kristi Noem’s representatives said Wednesday that the former South Dakota governor’s family was “blindsided” by the news about her husbands secret life.

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However, Love does not believe Noem could hide his unique fetish from his wife, which is typical in her experience with married clients.

“He didn’t just wake up two years ago and start talking to cam girls about wanting to be a woman,” she told the Daily Beast.

Lydia Love, a webcam model, sits outdoors on a bench wearing a brown shirt that says "HIDDEN EROTIQUE" in pink letters.
Online model Lydia Love revealed Bryon Noem’s secret kink.X / @lydialovexxx

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“A lot of the wives know—and either they’re in denial or they have a really secretive partner,” she said.

The adult star suspected Noem may have been trying to emulate his wife, who has been open about undergoing cosmetic surgeries in the past.

“A lot of the time, these ‘sissy’ guys want to be the women that they are in relationships with — and look like them,” she told the Daily Beast.

She also suspects Noem could have wanted his secret life to be exposed “because a lot of the sissies are into blackmail fetish, too.”

Noem paid for Love’s webcam services between ten and 15 times over an 18-month to two-year period, she recalls, with their last encounter happening about six months ago.

Noem mentioned that he was married, but never revealed his wife to be the former head of the Department of Homeland Security, according to Love, who said she never let him talk about his marriage.

“I shut that down, I didn’t want to talk about it,” Love told the Times. “We mainly chatted in small talk, he would say ‘today wasn’t the best but I’m excited for right now’.”